Brand Photoshoot Art Direction
Working with photographer Matthew Sumi, we created friendly team shots that speak to the level of warm service customers can expect from Confluent Strategies' staff.
Each team member has their own profile page detailing which territories they serve, and outlining what makes them proud to work for the company.
To create a people-focused case study section, we spent the day photographing some of Confluent's most valuable customers.
Website UX Design
There were three goals we aimed to accomplish in this website experience: The first was to make Confluent Strategies a personable brand by getting to know the members of their team. The second, to convey community and regional trust through the glowing testimonials of some of their best clients. The final goal was to drive potential customers to their Business Solutions and Industry pages.
In combining our efforts with the content experts at Conveyor, and the strategic development team at Modern Interface - we were able to provide Confluent Strategies with an updated web experience. By focusing on passionate, friendly staff and the people who love to work with them, we helped the company project themselves as a person-to-person brand and not a faceless b2b.
Merging Insights with Action
Headquartered in Memphis, Tennessee, Confluent Strategies represents a wide range of companies involved in consumer and commercial transactions of all types.
Confluent Strategies specializes in consumer credit, commercial and mortgage credit reporting, Integra Financial Benchmarking (business valuation reports), background checks and employment screening, and association management to HOAs, mortgage lenders and industry associations.