In collaboration with Modern Interface, we created a digital brand that attracts Dr. Grinbaum's unique audience by conveying her patients' personal, life-changing experiences.
Since Grinbaum Orthodontics is cosmetically-focused, their services are not always covered by dental plans. In order to tell her patient's stories, it was paramount that we conveyed Dr. Grinbaum's& unique service set with a personal touch. Working with photographer Ryan Flood, our first goal was to capture warm, happy patient interactions in her office that could be used to showcase services and ease the anxiety of potential patients.
Next, we worked on telling the story of her family, staff and qualifications. We shot at several locations including Central Park, just outside her office, and a building rooftop overlooking the Manhattan skyline.
Positive patient case studies are Dr. Grinbaum's strongest selling point. We showcased patient stories using a mix of environmental office shots, a midtown rooftop, and the streets of New York City.
Website UX Design
The website's target audience include young professionals seeking cosmetic orthodontics, and patients seeking traditional braces. By emphasizing patients' stories, we positioned Grinbaum Orthodontics as brand providing life-changing procedures. We also emphasized the friendliness of Dr. Grinbaum and her staff.
Together with Modern Interface, we helped Grinbaum Orthodontics grow their business in a very competitive NYC market by using a mix of lifestyle and patient-focused photography, packaged in an people-focused web experience.
Orthodontics For Your Life
Based in New York City, Grinbaum Orthodontics offers pressure-free cosmetic and medical orthodontic solutions tailored to each patient's needs and budget.