One of the main objectives of the new website was to have an aesthetic that reflected the quality of work that Valley West does. They are a clean, modern approachable operation and they wanted their users to feel that when they land on the site. We used a modern serif called Vesterbro for the headlines, used various shades of green and whites and created linear icons to reinforce modernity.
We created a family of linear icons for each of the service offerings that Valley West Landscapes provides. This gave each service it's own identity.
To highlight their work and their people, we provided a custom photoshoot that focused on some of their gregarious employees and their loyal customer's landscapes.